Mission

We create extraordinary learning experiences for adults of all ages.

To position UCLA Extension as a vanguard of the future of education, we had to first address the pre-Internet perception of continuing education. We achieved this by launching the “lifelong learning” campaign, highlighting real-world value of programs to create new educational opportunities and new horizons.

Highlights

• Leveraged UCLA’s centennial celebration to rebrand UCLA Extension
• Provided marketing oversight related to rebranding efforts, including brand strategy, message development, digital properties and printed material, and program and fundraising development.
• Created and managed development initiatives to meet Centennial Campaign goals
• Developed, planned, and launched programs, such as Silicon Beach Innovation Lab, to position UCLA Extension as leader in continuing education and innovation